there are ones which are added on when the video is played on channels such as MTV; (these usually appear at the start of the video for a few seconds, displaying the name of the artist, the song and/or album name as well as Director's name; occasionally the name of the recording company will be shown).
There are also titles which provide part of the narrative for a video; they act as an additional form of creative expression in some, almost narrating a video- a modern example of this is Cee Lo Green's video for 'Forget You'; where the titles signal to us the different stages of the character's life throughout the video.
We're planning on using titles in our own video to help push the narrative along, because our video will hopefully have two 'teams' so to speak. We want to use a freeze frame of each group individually, with titles, to clearly signal to the audience that there is conflict and a divide between them. If the audience understand this concept, then the whole notion of a food fight between them will hopefully make more sense.
(Below are two examples of the titles in Cee-Lo Green's video, showing how they aid the narrative by naming key characters throughout).
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