Girls, this is excellent work! Well done. Your research is extensive! You could do with a little more on planning - casting shots, location shots, costumes, props etc. You have some really interesting and well developed ideas here - I'm looking forward to seeing the results! Make sure you book your workshop time and continue to blog through the production phase.
Any problems/questions then see me.
Mrs A
Sunday, 31 October 2010
Thursday, 28 October 2010
Our Storyboard...
Shot 1: in the first shot a point of view medium close-up shot will be used of a student having their photo taken as part of a normal yearly routine, this shot will show a few students coming and going for their photo. There will be no instrumental sound for shots 1 and 2.
Shot 2: shot 2 will follow on from shot one with pupils still having their photo taken however shot 1 will cut to shot 2 as an extreme close-up of the pupils face as they turn to look at the door. Shot 2 will cut to shot 3.
Shot 3/4: The sound track now starts as extreme close-up shots show "normal" school pupils getting ready for photo day and the "experimental" pupils getting ready.
Shot 5/6: in shot 5 extreme close-up shots of the students leaving their home will follow onto a panning shot of the 6 "experimental" students walking in a line.
Shot 7: this show will consist of a long shot of the forest to set the setting, this will also intrigue the audience as to what the students are doing there. Shot 7 then cuts to shot 8.
Shot 8: in this shot a medium, close-up shot shows the 6 students walking into the forest together. Shot 8 then cuts to shot 9.
Shot 9/10: a freeze frame will be used for these shots which will show each gender group and will consist of titles "The Girls" and "The Boys" in the shot.
Shot 11: the band are introduced in this shot which consists of a live performance where close-up shots of the band members and instruments will be used.
Shot 12: in this shot the food fight between the boys and the girls begins, extreme close-up shots of the food in the students hands and of features such as eyes etc.
Shot 13: the band will appear again in this shot of them performing, again extreme, close-up shots, medium shots and long shots will be used to get an insight into the band.
Shot 14: a medium shot will show the group of students starting the food fight over the table, further extreme close-up shots will show food being thrown in each others faces/hair etc the characters will then start to run towards each other and progress further into the food fight, a green screen will be used to slow down the actions of 2 of the characters whilst the background will be sped up. When the food fight ends a medium-long shot will show the group walking away from the woods.
Shot 15/16: Shot 15 will consist of a point of view close-up shot of the 6 students each having their photo taken on photo day after the food fight has happened, it will then cut to shot 16 which will again be a point of view shot but this time will consist of a medium shot of the group in a group photo.
On the shots that include the bands live performance the editing will increase in speed to fit the tempo of the music which should be of a fast instrumental/tempo. Transitions between shots will consist of cuts.
By Heather Ainsworth
Jamendo.com
After deciding that we wanted to choose the music promotion brief for our coursework, it took us little time to agree that we wanted to use a song that allowed us creative expression of a professional but unheard-of capacity. To do this meant finding music which wasn't in the charts and was already recorded to a high standard. Jamendo.com is a website filled with music which all have Creative Commons licenses; this means all the music is free and legal to download and use in situations which don't seek commercial profit.
Therefore, we spent time lookin through Jamendo's archives to find the type of song we thought would suit our intentions, and downloaded it free and legally to use in our coursework.
Therefore, we spent time lookin through Jamendo's archives to find the type of song we thought would suit our intentions, and downloaded it free and legally to use in our coursework.
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| [Above: Jamendo's logo] |
Identifying Roles and Equipment
Identifying Roles
Hopefully, the work throughout our coursework will be shared equally. Heather, Lydia and I have attempted to share out the blogs we need to do between us, not by the number we do each but how much we do each, as some blogs require less than others.
Research and Planning therefore is as balanced between us as we could make it. Production will be very similar in this respect, we'll all have input on the kind of shots that are set up, the scenes that are produced and the way the music video is edited. We hope to play the roles of the Girls Team in our video, which means we'll all also have that extra part in our work. Video editing will be shared between us, and the photography and picture editing used for the digipak will also be as equal as possible, but Lydia does have the most experience here so she may guide Heather and I at this stage.
Equipment
The software we'll be using includes InDesign, Adobe Photoshop and Final Cut Express. We'll use these for editing the digipak and music video. To film our video we'll be using handheld camcorders, one from college and my own, so that we can try to get as many angles as possible. With these, we'll use basic tripods to support them, and a digital SLR camera to take pictures of the band for other aspects of the coursework.
In our research, we've used websites such as jamendo.com for the music, blogger.com for this blog, google.co.uk to research other bands and brand imaging, and scribd.com as well as photobucket.com to help put documents and pictures onto the blog.
Hopefully, the work throughout our coursework will be shared equally. Heather, Lydia and I have attempted to share out the blogs we need to do between us, not by the number we do each but how much we do each, as some blogs require less than others.
Research and Planning therefore is as balanced between us as we could make it. Production will be very similar in this respect, we'll all have input on the kind of shots that are set up, the scenes that are produced and the way the music video is edited. We hope to play the roles of the Girls Team in our video, which means we'll all also have that extra part in our work. Video editing will be shared between us, and the photography and picture editing used for the digipak will also be as equal as possible, but Lydia does have the most experience here so she may guide Heather and I at this stage.
Equipment
The software we'll be using includes InDesign, Adobe Photoshop and Final Cut Express. We'll use these for editing the digipak and music video. To film our video we'll be using handheld camcorders, one from college and my own, so that we can try to get as many angles as possible. With these, we'll use basic tripods to support them, and a digital SLR camera to take pictures of the band for other aspects of the coursework.
In our research, we've used websites such as jamendo.com for the music, blogger.com for this blog, google.co.uk to research other bands and brand imaging, and scribd.com as well as photobucket.com to help put documents and pictures onto the blog.
Wednesday, 27 October 2010
Branding- Green Day!!
Branding is about creating an image that people link to a particular type of product. Artists too have now created their own band image in order to compete with the vast amount of artists and genres out there today.
One band that have a huge band image is Green Day, since they first stepped onto the scene in the early 90's Green Day have had a reputation for being a punk rock band and turning punk into mainstream. They created a punk rock image that represented them as punk rock artists very much into the typical rock 'n' roll stereotype of sex,drugs and rock 'n' roll with quite heavy instrumental music. This can be seen in early videos such as Basket Case to more recent ones such as Jesus Of Suburbia and American Idiot.
Basket Case:
Jesus Of Suburbia:
American Idiot:
Throughout the years Green Day have established a band image that can be seen by their style, decor and colour palette. There are two colour palettes that can be seen in different media texts, firstly a typical representation of the rock genre is the colours red and black, Green Day have shown that their genre has rock embedded in it by wearing a lot of black and red, however only in their recent music has this band identity really taken place. For example in the Basket Case music video the only visible red is the red guitar strap yet in the more recent Jesus of Suburbia video a lot more black and red can be seen varied throughout the mise en scene.
Secondly another colour palette of green and white can be seen particularly in the early products of the band however can be seen in the American Idiot music video which conforms to the bands name.
When Green Day made a comeback in 2004 their band image was still recognisable however a more mature look had occurred and this time with a black and red colour palette still keeping with the rock genre representations. More recently the band established a new logo of a grenade to conform with the new mature sound and transformed lyrics of wars and politics still showing that they are still that fearless rebellious band.
By Heather Ainsworth
One band that have a huge band image is Green Day, since they first stepped onto the scene in the early 90's Green Day have had a reputation for being a punk rock band and turning punk into mainstream. They created a punk rock image that represented them as punk rock artists very much into the typical rock 'n' roll stereotype of sex,drugs and rock 'n' roll with quite heavy instrumental music. This can be seen in early videos such as Basket Case to more recent ones such as Jesus Of Suburbia and American Idiot.
Basket Case:
Jesus Of Suburbia:
American Idiot:
Throughout the years Green Day have established a band image that can be seen by their style, decor and colour palette. There are two colour palettes that can be seen in different media texts, firstly a typical representation of the rock genre is the colours red and black, Green Day have shown that their genre has rock embedded in it by wearing a lot of black and red, however only in their recent music has this band identity really taken place. For example in the Basket Case music video the only visible red is the red guitar strap yet in the more recent Jesus of Suburbia video a lot more black and red can be seen varied throughout the mise en scene.
Secondly another colour palette of green and white can be seen particularly in the early products of the band however can be seen in the American Idiot music video which conforms to the bands name.
Green Day's band image can be seen in this album artwork through the use of the green and white colour palette which has become a huge symbol for the band, the font used looks quite "goofy" which at the time fits with the bands image as they were young rebellious man singing about sex and drugs.
When Green Day made a comeback in 2004 their band image was still recognisable however a more mature look had occurred and this time with a black and red colour palette still keeping with the rock genre representations. More recently the band established a new logo of a grenade to conform with the new mature sound and transformed lyrics of wars and politics still showing that they are still that fearless rebellious band.
By Heather Ainsworth
Target Audience!!
To identify out target audience we can use media theories such as Young and Rubicams cross-cultural consumer characteristics in phychographic profiling and demographic profiling.
Demographic profiling: GRASS
Demographic profiling involves grouping the audience into smaller groups based on variables including age, gender, geographical area, class, economics etc. This method groups people according to their lifestyles.
I will use this method to identify our target audience:
Gender: Females/males
Race: Caucasian
Age: 16-24
Socio-economic Status: C1- E : Lower middle class, Skilled working class, Lower working class and Subsidence eg students/unemployed.
Our target audience is primarily aimed at males as this group were the most popular out of the sexes on our audience questionnaire however we will also have a great focus on having a female audience aswell as the band are males and can be used for female gaze therefore will appeal more to a female audience, however as the genre of music is indie/pop/rock this will appeal to both males and females, as the artist is a band rather than a solo artist this will also appeal to males as bands generally consist of more males than females therefore males will look to the band for inspiration.
People who are of Caucasian race will be more attracted to the band as the band are of the same race and have produced music that fits with this race.
The age of the target audience is between 16-24 as indie music is a relatively new genre that appeals more to this age group/generation, also as the band are in their early 20's they are more likely to appeal to an audience around their age. Members in this age group are also at a similar stage in life therefore will have similar interests/wants.
Our target audience will generally fall into the socio-economic status groups of C1-E as the target audience at this age will usually be either students, unemployed or will fall into a job for a lower middle/working class.
Psychographic Profiling: Young and Rubicam
Young and Rubicam Cross-cultural Consumer Characteristics characterises people in terms of their personal aspirations. There are four categories of audience, these are:
Mainstreamers
Aspirers
Succeeders
Reformers
Our target audience fall into the categories of Mainstreamers- as this is the largest section of the market and will tend to buy well known brand names therefore if this band were to become successful they would appeal to this group and Aspirers- these people are motivated by status therefore again if the band were to become successful people in this group may look up to them as role models and for inspiration.
The target audience can be categorised further through the lifestyle groupings, the groups that out target audience fall into are:
NINJA- no income, no job or assets
OINKY- one income, no kids yet
SNERT- snot-nosed egostical rude teenage
Heather Ainsworth
Demographic profiling: GRASS
Demographic profiling involves grouping the audience into smaller groups based on variables including age, gender, geographical area, class, economics etc. This method groups people according to their lifestyles.
I will use this method to identify our target audience:
Gender: Females/males
Race: Caucasian
Age: 16-24
Socio-economic Status: C1- E : Lower middle class, Skilled working class, Lower working class and Subsidence eg students/unemployed.
Our target audience is primarily aimed at males as this group were the most popular out of the sexes on our audience questionnaire however we will also have a great focus on having a female audience aswell as the band are males and can be used for female gaze therefore will appeal more to a female audience, however as the genre of music is indie/pop/rock this will appeal to both males and females, as the artist is a band rather than a solo artist this will also appeal to males as bands generally consist of more males than females therefore males will look to the band for inspiration.
People who are of Caucasian race will be more attracted to the band as the band are of the same race and have produced music that fits with this race.
The age of the target audience is between 16-24 as indie music is a relatively new genre that appeals more to this age group/generation, also as the band are in their early 20's they are more likely to appeal to an audience around their age. Members in this age group are also at a similar stage in life therefore will have similar interests/wants.
Our target audience will generally fall into the socio-economic status groups of C1-E as the target audience at this age will usually be either students, unemployed or will fall into a job for a lower middle/working class.
Psychographic Profiling: Young and Rubicam
Young and Rubicam Cross-cultural Consumer Characteristics characterises people in terms of their personal aspirations. There are four categories of audience, these are:
Mainstreamers
Aspirers
Succeeders
Reformers
Our target audience fall into the categories of Mainstreamers- as this is the largest section of the market and will tend to buy well known brand names therefore if this band were to become successful they would appeal to this group and Aspirers- these people are motivated by status therefore again if the band were to become successful people in this group may look up to them as role models and for inspiration.
The target audience can be categorised further through the lifestyle groupings, the groups that out target audience fall into are:
NINJA- no income, no job or assets
OINKY- one income, no kids yet
SNERT- snot-nosed egostical rude teenage
Heather Ainsworth
Audience questionnaire reflection!!!
As we decided to split the reflection of the audience questionnaire I will be evaluating the first 3 questions which identify's our target audience.
The first question asks the audience about their age, it was important that we found a target age group as the rest of our products will be made to fit this group. From the results we can see that the majority of people involved in the questionnaire were in the age group of 16-24. This age group fits into the target audience for the genre in which we originally chose therefore this is the target age group in which we plan to aim our music video and ancillary task at.
The second question asks which ethnic group the audience belong to.
The second question asks which ethnic group the audience belong to.
From the results we can see that around 75% of the audience are of a white British race. It was vital to find a race suitable to our chosen genre of rock/pop. This shows that most of the target audience would be best suited to the genre of music and therefore would be the easiest to aim the products at.
The third question asks the participant about their sex.
We decided to try and split the gender equally as our genre of music and the band will appeal to both sexes. This will allow us to be more experimental such as using both male and female gaze in order to appeal to both genders.
By Heather Ainsworth
By Heather Ainsworth
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