A band whom have used a digipak a few times are punk rockers Green Day. We can see the consistency of the brand image throughout the digipak and on the cd's, a typical element of their brand image is a colour palette of red & black and green & white, this is seen throughout the majority of the panels and most importantly on the front cover which instantly is recognisable as iconic of the band. The colour palette of green and white is used on one of the cd's which was their more popular colour palette in their early days which might still be recognisable with their older fans. Many close-up shots have been used to promote the band, we as a group will also use many close-up shots of our band to help promote them. We will also keep to a consistent colour palette and theme for our digipak which will be visible in our music video.
By Heather Ainsworth
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