"Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipak-style packaging is often used for CD singles or special editions of CD albums." - 'Digipak'; Wikipedia Novemeber 2010
Our own particular pack will have 6 sides, two inner panels, a CD tray, the fold in panel and front and back panels. The idea we had for this evolved from the music video concept we created; using a clear white background, we'll take close ups of the band members with coloured custard on them for four of the panels, and then the other two panels will involve all three of the members posing for the camera with more food! To share these responsibilities as well as possible, Heather, Lydia and I will take charge of two panels each, but all be there together for the photography session to make sure all of our photos are similar, to keep our work consistent.
Though digipaks seem smaller and neater than the usual 'jewel cases' for CDs, they are more likely to be worn out quicker, which can sometimes put a label off using them for their artists. However one of the most recent musicians to release their album as a digipak only, was Katy Perry with her album 'Teenage Dream'.
A foldout of the album
This digipak focuses on the artist as a product, using close ups and simple images, we look to the actual artist for the detail and this reminds us of whose music is on the album. However some digipak albums prefer to look at the lyrics in their music, and use graphics (with their lyrics) to fill the panels. We've decided to follow the former and use clear, concise, close-ups of our band members to really make the viewer appreciate the people who are making this music, and provide a window to the artist which effectively personalises the music for the audience.
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